Ebook Free Using Smart Cards to Gain Market Share, by Aneace Haddad
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Using Smart Cards to Gain Market Share, by Aneace Haddad
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Payment methods, smart cards and customer-elationship marketing are all converging at the moment of purchase, transforming the connections between shoppers, merchants and bankers. This book explores the impact of convergence and the opportunities for companies to use technology to gain market share.
- Sales Rank: #10535282 in Books
- Published on: 2000-02-01
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x .67" w x 6.39" l, 1.10 pounds
- Binding: Hardcover
- 144 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excellent starting point to convince your boss for chip card
By A Customer
Those people who is planning to start a chip card migration project in their bank, who is wondering about the added values of chip except preventing fraud, it is an excellent guide for you. Read it and find out what is loyalty, how RFM systems can be used on your credit cards.
0 of 0 people found the following review helpful.
Excellent starting point to convince your boss for chip card
By A Customer
Those people who is planning to start a chip card migration project in their bank, who is wondering about the added values of chip except preventing fraud, it is an excellent guide for you. Read it and find out what is loyalty, how RFM systems can be used on your credit cards.
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