Ebook Start Small Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business, by Fred DeLuca, John P. Hayes
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Start Small Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business, by Fred DeLuca, John P. Hayes
Ebook Start Small Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business, by Fred DeLuca, John P. Hayes
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In this trailblazing, icono-clastic book, Fred DeLuca, the co-founder and CEO of SUBWAY, draws on his own experience and that of twenty-two other entrepreneurs who start on a shoestring, including the founders of Kinko's, Little Caesar's, Jani-King and AHL Services. How did they transform fledgling start-ups into industry giants? How do penniless visionaries end up millionaires? Sharing their street-smart advice and real-life insights, DeLuca reveals: Where winners get their ideas and where to look for yours; The only two ways to increase profitability; the importance of constantly improving a business; the one thing you must never let happen to you; the essential lessons of being persistent; why you should jump in now and fine-tune later; and more proven, in-the-trenches guidelines - lessons that you can put to work today!
- Sales Rank: #534825 in Books
- Published on: 2012-12-15
- Original language: English
- Number of items: 1
- Dimensions: 8.99" h x .69" w x 6.20" l, 1.02 pounds
- Binding: Paperback
- 348 pages
From Publishers Weekly
DeLuca was only 17 when he started what is now the Subway restaurant chain in 1965; he needed money to attend college and a friend offered to back him with $1,000 to start a sandwich shop in Bridgeport, Conn. That beginning led DeLuca to an enormously successful career: in addition to being president of the chain, he runs MILE, a nonprofit organization that offers loans to entrepreneurs. According to DeLuca, there are 15 essential principles for anyone starting a small business, some of which, DeLuca confesses, he learned the hard way (he had never made a submarine sandwich before opening day of his first shop). Among these pillars: Believe in Your People; Never Run Out of Money; Keep the Faith; and Profit or Perish. DeLuca uses his own business experience as well as that of other successful entrepreneursAe.g., the founders of Kinko's and Little Caesar'sAin addition to those of less well-known business people. Written in a conversational style, the advice isn't especially original or creative. However, would-be millionaires who are sitting at their kitchen table wondering if they should take that big step and start a business will find the book both instructive and inspirational. Agent, Bob Diforio.
Copyright 2000 Reed Business Information, Inc.
From Library Journal
DeLuca, cofounder in 1965 of SUBWAY Restaurants and founder in 1996 of the Micro Investment Lending Enterprise (MILE), a nonprofit organization making microloans to entrepreneurs/microentrepreneurs, has written this humorous, down-to-earth guide to success as a small business owner. Coauthor Hayes is a writer (Computer Architecture and Organization, 1998), public speaker, and business trainer. Each chapter describes one of DeLuca's 15 key lessons and is illustrated with a real-life case study. None of the people in these cases is a household name, but businesses such as Kinkos, Little Caesars, and SUBWAY are. DeLuca doesn't claim that his guides form a master plan for success, but he optimistically believes that anyone can become Bill Gates, Lillian Vernon, or Henry Lay and that his lessons will increase the chances. His book also promotes and supports MILE, and the last chapter and appendix are devoted to information about it and its programs. Recommended for most small business collections.
Susan C. Awe, Univ. of New Mexico Lib., Albuquerque
Copyright 2000 Reed Business Information, Inc.
From Booklist
We've already seen "burger wars." This may be the start of "sub wars." Or perhaps it is just a coincidence that Tony Conza, cofounder of Blimpies, and DeLuca, cofounder of Subway, have now written books. DeLuca follows Conza's Success . . . It's a Beautiful Thing , a collection of reminiscences about getting started and advice for would-be entrepreneurs, with his own guide to business success. DeLuca tells how he started selling sandwiches at the age of 17; now Subway has 14,000 stores and annual sales of $3 billion. He adds tips from other entrepreneurs with similar experiences, such as the founders of Little Caesar's, Kinko's, and the world's largest commercial cleaning company. DeLuca emphasizes starting small. He explains how it is possible to start a business with $1,000 and touts the concept of microloans. In fact, he established the Micro Investment Lending Enterprise in 1996 to make such loans, and the proceeds from this book will go to that nonprofit organization. (Conza similarly earmarked his profits for a favorite cause, the Boys' Clubs and Girls' Clubs of America.) David Rouse
Copyright © American Library Association. All rights reserved
Most helpful customer reviews
13 of 13 people found the following review helpful.
Street smart advice for small businesses
By A Customer
Most books aimed at small businesses omit the basic (though not always obvious) advice needed to choose a business, get it started and keep it profitable. This is where Start Small, Finish Big excels. Especially valuable are the chapters on when to borrow money (The answer is not when you need it.) and choosing your business idea. If you have been thinking about starting a business, but never have taken the step, this is the book you need to get you going.
12 of 13 people found the following review helpful.
Good
By A Customer
This is an easy to read book with important advice from people who have experienced the business world.
Some advice they had to learn on their own after many years in the business. So you may save many years by learning the lessons here first.
Some of the anecdotes by some of the business people are unnecessary. But most of them are very helpful.
Also, the author promotes his microentrepreneur organization (that gives small loans to hopeful busnesss-start-ups) that I really wasn't interested in.
But some of the things I learned in here are priceless. So I think it's a very worthwhile book, and recommend it.
2 of 2 people found the following review helpful.
Perfect for business owners starting out
By Mr. Adam C. Franklin
This was recommended to me my a mentor. It was an inspiring and important read for business owners especially those starting out. It always good to hear the background story of super successful businesses like Subway.
See all 36 customer reviews...
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